Misleading Conduct – Off-the-plan Apartment with an Artist’s Impression

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The judgment of Ripani v Century Legend Pty Ltd [2022] FCA 242 found:
A purchaser can rescind a contract of sale based on a misleading and deceptive representation based on inaccurate marketing material.

Key points

  • the developers used computer-generated images in the marketing brochures to sell their apartments
  • The developers were aware that the images were not buildability
  • The Developer argued that it was only an “artist’s impression” and there was a disclaimer in the marketing brochure.
  • the Court held that the word “artist’s ‘impression’ is an insufficient disclaimer

The Court ordered the developer to return the deposits, plus pay damages to the purchasers.


Take-Away Points

Disclaimers must not use ‘vague, ambiguous and meaningless’ language.

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